SaaS Funnel Leak Finder
You’re measuring the drop. But fixing the wrong layer. This shows you where the real constraint is.
Takes less than 60 seconds. No setup required.
Funnel overview
MRR efficiency: 78%
Website → Demo
Demo → Customer
Churn
The problem is not where you think it is.
Most SaaS teams measure their funnel correctly but diagnose it incorrectly. When conversions drop, they change what’s visible: Traffic, UI, Onboarding, or Sales.
But funnels don’t break in isolation. What looks like a UX issue can be a messaging failure. What looks like churn can be a positioning gap. Fixing the wrong layer doesn’t improve performance. It hides the real problem.
This is not a traffic problem. Not a product problem. Not a single-layer issue.
It’s a diagnosis failure.
That’s exactly why this system exists to isolate the real constraint before you try to fix it.
Fixing the wrong layer doesn’t improve performance. It delays the moment you’re forced to fix what’s actually broken.
Enter your numbers, see the likely bottleneck, then move to the highest-leverage fix.
Route the diagnosis into the current highest-leverage fix before testing deeper changes.
This is a fully interactive calculator. Drag the sliders or type your numbers. As you change inputs, the diagnosis, toolkits and graph update instantly. If at least one metric is under healthy range, we’ll highlight the first leak to fix. If everything’s green, you’ll see the Advanced Toolkit path.
Don’t know exact numbers? Rough estimates still surface the right leak.
Drag the sliders or type values. This panel is interactive.
Try dragging a slider or typing a number. The diagnosis updates instantly.
Your funnel shows intent, but your messaging isn’t converting it. Visitors are reaching your site, but something in your copy is creating friction before action.
This is usually the highest-leverage fix in your funnel right now.
We diagnose all leaks, starting with copy because it is the first live recovery layer.
This shows upside if the primary leak is fixed. It is not a forecast.
Impact shown assumes Visitor→Demo improves to target while Demo→Customer and churn remain constant (all else equal).
Most teams recognize the symptom. Few fix the layer causing it.
Most teams see the symptom. Very few fix the layer causing it.
The system isolates the likely bottleneck. The next step is fixing that layer directly.
Fixing the wrong layer doesn’t change performance.
Fix what users misunderstand before they ever book a demo.
These are the kinds of shifts that happen when you stop guessing where the leak is and start working from a clear diagnosis.
“We’d argued for months about whether we needed more traffic or a new product tier. The Leak Finder made it painfully obvious we had a copy leak. Fixing that lifted demo volume by 42% in one quarter.”
“Our top of funnel looked fine, but conversion after demo was weak. The tool flagged a UX leak, and the toolkit gave us a concrete checklist. We reworked the path to demo and close rates moved from 14% to 23%.”
“Once every metric was in the healthy zone, the Advanced Toolkit helped us find pricing and expansion moves we’d been sitting on. That’s where another ~25% MRR came from without more traffic.”
We checked your funnel against healthy SaaS benchmarks for visitor to demo, demo to customer and churn. The biggest gap becomes your primary leak because it returns the most revenue when lifted.
Start with the first leak then apply the rest. If two or more are red we will show the bundle path. If everything is green, you’re ready for Advanced optimisation plays.
Current vs healthy vs potential after fixing the main leak.